Elevate Your Brand with the Marketing Mix – The 4 P’s of Marketing
In the realm of marketing, the letter “P” carries substantial weight. E. Jerome McCarthyintroduced the concept of the Four Ps in his 1960 book Basic Marketing: A ManagerialApproach. These Four Ps—Product, Price, Place, and Promotion—form the foundation ofeffective marketing strategies. Let’s explore each component in detail:
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