Social media has transformed the landscape of marketing, leveraging its vast reach andengagement to generate significant returns on investment. According to Global Social MediaStatistics, 62.3% of the world’s population actively uses social media, spending an averageof 2 hours and 23 minutes daily on these platforms. This immense reach has made socialmedia a pivotal tool for…
In the realm of marketing, the letter “P” carries substantial weight. E. Jerome McCarthyintroduced the concept of the Four Ps in his 1960 book Basic Marketing: A ManagerialApproach. These Four Ps—Product, Price, Place, and Promotion—form the foundation ofeffective marketing strategies. Let’s explore each component in detail: Retailers and businesses often use location strategically to maximise…
“Research is creating new knowledge.” – Neil Armstrong” Market research stands as the cornerstone of building a successful business. Whether it’s tracking market trends, conducting competitive analysis, performing a SWOT analysis, or crafting strategic plans, thorough market research is essential for any business idea. A savvy entrepreneur must stay informed about emerging market research tools…