Social media has transformed the landscape of marketing, leveraging its vast reach andengagement to generate significant returns on investment. According to Global Social MediaStatistics, 62.3% of the world’s population actively uses social media, spending an averageof 2 hours and 23 minutes daily on these platforms. This
Read MoreIn the realm of marketing, the letter “P” carries substantial weight. E. Jerome McCarthyintroduced the concept of the Four Ps in his 1960 book Basic Marketing: A ManagerialApproach. These Four Ps—Product, Price, Place, and Promotion—form the foundation ofeffective marketing strategies. Let’s explore each component in detail:
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“Research is creating new knowledge.” – Neil Armstrong” Market research stands as the cornerstone of building a successful business. Whether it’s tracking market trends, conducting competitive analysis, performing a SWOT analysis, or crafting strategic plans, thorough market research is essential for any business idea. A savvy
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